Lifestyle brands and packaging. In other words, how boxing and labels can increase the value of brands influencing lifestyles.
Lifestyle brands and packaging: a combination that will have influenced many of your purchasing choices. Have you noticed?
Lifestyle brands embody the values and positions of a specific group of people. By doing so, they increase the loyalty of their audience, benefiting in terms of sales. By leveraging the desire to emulate certain models, brands build a culture, a very powerful sense of belonging.
These are therefore brands with great emotional influence, whose meaning goes beyond mere functionality. It is not so much the product that makes the difference, but the value identification with the brand. More specifically, the focus is on how the brand promises to improve society.
Lifestyle and packaging brands: examples
From an identity point of view, the sector that is most affected by the influence of lifestyle is food. Consumers are increasingly interested in healthy nutrition, where food comes from, and in diets based on ideological and ecological choices.
The most shining example of a lifestyle brand is the so-called “Made in Italy”. Everything produced in Italy recalls echoes of genuineness, taste and quality.
Itailans are also filling up their shopping carts with light products or foods free of components such as gluten and lactose.
According to a study published by Sole24Ore, the following segments have grown remarkably in the last year:
vegan (+ 5.7% annual sales)
vegetarian (+ 5.3%)
veg (+ 4.0%).
Among other things, they often carry a manifesto, which helps involving the public in a real mission.
As for the food origin on the label though, we observe a slowdown in growth. However, the plus sign still precedes data from the last 12 months.
According to the “Sustainability Barometer”, in 2021 the number of products bearing at least one environmental certification on the label exceeded 30 thousand. Their turnover reached 11.5 billion euros, an increase of + 3.2% compared to the previous 12 months. That’s not all,, for example sales of GMO-free foods have also risen.
Conclusions
In short: do you manage a lifestyle brand and does packaging play a key role? You have come to the right place. Just create a prototype box with all the relevant information and characteristics. We will be able to print it and send it to you anywhere, even in small runs.
